Canadian Tire Guy dissected
Posted on January 2, 2005
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If you live in Canada then you know Canadian Tire Guy. Everyone knows Canadian Tire Guy and almost to a person everyone has a low-level dislike of him. Leave it to Jay Pinkerton to nail it right on the head in Maybe we were too hard on Canadian Tire Guy:
Canadian Tire is a northern version of Home Depot; Canadian Tire Guy is their television spokesman, who’s appeared for years in commercials touting the value of their many cheap and ridiculous MasterCraft products. Canadian Tire Guy’s appearance is that of an immaculately groomed, effete geography teacher - think Bob Vila with all the rough edges sanded off.
Unlike Vila - a spokesman who seems genuinely concerned about including you in the grand adventure that is ambitious home improvement - Canadian Tire Guy is more focused on the many products he owns that, once demonstrated in front of you, clearly illustrate his superiority to you as both a consumer and human being. The man is what the physical manifestation of smug would look like, if it wore a studiously trimmed beard and pressed its shirts.
Its so painfully, annoyingly true.