Microsoft’s biggest enemy is…
Posted on July 25, 2003
Filed Under /dev/null/ | 41 views |
Apple? Nah. Linux? Nope. Java? Heh, that’s so 2001. No, according to Robert Scoble, employee of Microsoft and he of Scobleizer fame, Microsoft’s biggest enemy is: analog thinking.
Yeah, believe me, I’m all for my employer getting as much of new contracts as possible. The guys at Apple and in the Linux cabal are just as hungry to get the business as we are, too. But, the challenge for this industry and for Microsoft isn’t to keep Linux out, it’s to get analog thinkers to change their approach.
…
When every single transaction is done on a computer, then we can start worrying about attacking the competition. When every single human behavior is done on a computer, then we can worry about attacking the competition. When every single business does all of its work on computers, then we can worry about attacking the competition.
I think he’s right (and the subject ties quite nicely into John Gruber’s recent post “Market Share” over on Daring Fireball): the “computer” industry isn’t just about the machines that sit on the desks in people’s homes, it’s about every device that uses, and every process that could use, a computer chip to improve it’s efficiency and reduce the analog waste we create.
Before the computer and software manufacturers worry about eating each other’s lunches, they ought to take stock of the analog world and feast upon that buffet.
Comments
Leave a Reply